OUR MANAGEMENT

      Those without management ideas are not qualified managers, and are also at stake. In the process of the development, Blue Sword Group has formed its own characteristics ofmanagement ideology.

Mr Zeng Qingrong, Chairman and president of Blue Sword Group, at the '96 International Co- nference on Quality Control in Japan, Where he delivered a speech entitled Quality is the Guarantee of Market, which received high appraisals from the participants.

Mr. Zeng Qingrong, the Chairman of the Board of Directors and President, once pointed out: "Managers m- ust be persons who take responsibilities, and must be  persons who shoulder all troubles at the same time. Man- agers who fail to run an enterprise with profit are actually committing a crime."             The decision-makers at Blue Sword Group hold    the belief that business is just like a battlefield, only those w- ho make the right judgement, conduct in-depth analysis into the future and make prompt preparations can have a chance of taking the advantage and attaining the triumph.     Being kind, faithful and courageous is the faith that the people of Blue Sword Group stick to. In their mind, a faithf- ul person is a courageous person indeed. Only employees faithful to the enterprise will readily face the setbacks or fail- ures with the enterprise in a spirit of devotion.

         At Blue Sword Group, a scientific, rigorous manage ment  system has been formed. Bytaking the market as the life-line of the enterprise and quality as the insurance of themarket in their perfor-
mance, the people of Blue Sword Group have always been holding the key to success, that is to de-
velop new products according to the trend of the market, readjust the products according to the de-
mand of the market, and give up certain products according to the change in the market.
          Inspired by the principle of management, aclear-cut character  and unparallelled situation have come into being, in which products are renewed constantly in a large scale, mammoth market
campaign is forged, unremitting competitiveness is rendered and a safe horizon but with vigilance is created.

In 1995 Blue Sword Group achieved Certification ISO 9002, and series of Blue Sword beers gained China's Fangyuan Certification

Blue Sword Group has won various awards and honors one after arother from both national and provincial authorities, with the leading products of Blue S- word Beers winning one of the Ten Popular National commodi- ties and the National Excellent Commodity.