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A glimpse at the Headquarters, Blue
Sword Group. OUR STRENGTH
The
headquarters of Blue Sword Group is located on the Blue Sword Avenue, Shifang City in the
northwest of the beautiful, richly-endowed Chengdu Plain. It is 59 kilometers away from
chengdu, the capital city of Sichuan Province, with an area of 350,000 square meters and
2,800 employees,
among whom 573 are managerial personnel and engineers with medium or senior technical
titles, acco-
unting for 24.4 percent of the total.
Blue Sword Group is the
largest manufacturer of beer and beverage in the southwest of china, with an annual
capacity of 600,000 tons. Altogether there are 30 kinds of products in 4 categories,
namely Blue Sword Beer, Blue Sword Soda Drinks, Lante Brand Wine and Tianxiaxiu Beverages
pr-
otein, vegetable juice, and fruit juice, and 20-0dd pills and tablets such as Ganbonin and
Xingdakang, made by Medco Pharmacy Co., Ltd., a subsidiary under Blue Sword Group, which
are well sold acr-
oss the country, with beer and beverage taking a market share of 28% and 23% respectively
in Sichu-
an, ranking the first in the same industry in the province in terms of the total sales
volum
An advanced production line
imported by Sino- Foreign Joint-Venture Blue Sword Brewing Co.,Ltd. |
Blue Sword Group is a unique enterprise with high quality and
efficiency in the same industry in the province. All of its subsidiaries have complete
sets of advanced equipment, technology and manageme-
nt expertise imported or introduced from America, Germany, Italy, Fra-
nce and Japan, which make it possible for its production and managem-
ent to be integrated with the international practice.
As a result, Blue Sword Beer, Blue Sword
Dry Beer Blue Sword King Beer, Blue Sword Ice Beer, Blue SwordCola, Tianxiaxiu Peanut
Drink, Tianxiaxiu Soybean Milkand Lante Wine have won Various aw-
ards and honors one after another from both the provincial authority and
the central authority, such as the National Excellent Commodity, the na-
tional Consumer-loved Commodities, and one of the Ten Popular Nat-
ional Commodities respectively. The sales revenues from its leading pr-
oducts have broken a record high of RMB 1,000 million yuan annually,
with profit and tax standing over RMB 200 million yuan, and the supp-
ort industries all making profit, listing the group the fifth in the same ind-
ustry in the country in terms of the overall profit.
Blue Sword Group is the first in the same industry in
the southwest of China that qualified itself as an enterprise with Certification ISO 9002
and China's Fangyuan Certification, by which the series of Blue Sword
beers have been certificated. The intangible assets of the Blue Sword Brand were evaluated
at RMB 680 million yuan, while the liability rate of its assets is less than 20%. |
Blue
Sword Group is a trans-regional, trans-industrial complex with total fixed assets of RMB
980 million yuan and a wide scope of industrial activities such as beer brewing, beverage
production, pharmaceutical making, mining, printing, Packing and decoration, real estate
development, financial consultancy, international trade and commerce, and glass
manufacturing, etc.. There are about 20
entities of different nature under the Group to complementand co-operate with each
other.Blue Sword
Group was designated as an expanding enterprise by the Sichuan Provincial CPC Commission
and Sichuan Provincial Government, having the priviege in the utilization of resources and
financing, and stock listing.In order to realize the objective of expansion, Blue Sword
Group is working to further its co- operation with companies and groups both at home and
abroad for common prosperity.
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